Friday, November 14, 2014

Open Your Eyes!

No, Violate the Dress Code hasn't celebrated it's 2nd Birthday just yet, but when we do, all will be invited to the party!  In this short period of time we have learned so much.  We are continuously updating our website. As the newest incarnation of the site launched in mid June, it opened up our world and allowed us to do many things that we were restricted from in the past.

 
One thing we strive to do is reach out to our fans to see what they like and dislike. It's very hard to please everyone, yet we always try our best!!  As our apparel line expands, it has become more difficult to describe and distinguish the range of fabrics we choose for our items.  Some are form fitting or extremely light weight while others are warm and comfy.  If you're like most of the Violate crew, you are very visual.
 
With that being said, in order to give our loyal customers a clearer and more sharpened view of an item, Violate is going to start using high definition video to display the fabric from all angles.  We feel video tells the story much better than a photo or reading the description and also allows one to see how the material falls and fits on the model.
 
This new project kicks off soon with our newest pair of leggings and women's sweat pants.  Violate the Dress Code will be launching the new items for the holiday season. Be sure to keep your eyes open and check out the site, with shopping list in hand, of course!  See all our newest products at www.violatethedresscode.com
 
Thank you to everyone for their continued support in making Violate the Dress Code what we are today.  We couldn't have done it without our incredible fans and committed customers.



Sunday, November 2, 2014

Music to my ears...

The past few weeks for Violate the Dress Code have been amazing and hectic to say the least. We released our Hoodies, selling out of the first run almost immediately. A week later we had a free giveaway for my birthday. A few days ago was just the sweetest bit of icing on the cake. I was sent a photo from a man some of you may know and if you don't I STRONGLY urge you to check him and his band out. Matt DiRito, of POP EVIL!


As you can see here, Matt is wearing Violate's Courage Tri-Blend shirt! In my mind this is hands down, the greatest to happen to Violate yet! So many of my photo compositions and designs for Violate are inspired by music. Just look at our Original "Let the Music Take Your Soul" design, a skull listening to music! To me music is the most influential art form, substantially more so than even photography.

"Let the Music Take Your Soul"




So when I saw Matt's post on twitter ( @MattDiRito ) shouting out my little company, my jaw dropped. To me that would be equivalent to a Arnold Schwarzenegger giving a shout out to The Terminator franchise's biggest fan.

Give a listen to Matt's band Pop Evil's song, "Deal with the Devil". Simply put the song is badass!




Thursday, July 17, 2014

Stress Eating



Food science nerd here again. I really wanted to write a blog about the connection between the way we feel, the way we eat, and the way they are intimately related. Too often, we engage in “stress eating;” and I wanted to shed a little light on what exactly occurs hormonally to cause the desire for “comfort foods” under times of stress, and the effect it has on our bodies. Recognizing the relationship between the brain and the gut is essential to taking control over stress eating.




Here comes the serotonin!

Your brain relies on the autonomic nervous system to regulate involuntary, life sustaining functions. You may have heard the term “second brain” before, referring to the gut. This second brain is truly an integral part of your autonomic nervous system, called the “enteric nervous system.” Different foods entering your digestive system will elicit different hormonal responses, many of which are very complex. One of these important hormonal reactions involves serotonin, and includes the communication between the gut and the brain.

Serotonin is the “feel good” hormone that helps to regulate hunger and mood. Serotonin production increases with light exposure, meaning that shorter days in the fall and winter, and greater darkness exposure, can minimize the serotonin levels in your body, causing seasonal affective disorder (SAAD) and depression. When you are stressed/ anxious, your digestive system hears all about it from your brain; and likewise, your brain is going to hear all about it from your digestive system. Your gut contains 100 million neurons- more than your spinal cord! And it also contains more than 80- 95% of your body’s serotonin. There is no “second brain,” there is one brain, but it is a double headed monster!


Have you ever felt your stomach turning when experiencing anxiety over public speaking? Have you ever felt that you needed “comfort food” when you were stressed out? When you are stressed out, your brain activates a chemical network to accelerate your heart rate and cardiac output. These comfort foods are often high in fat and simple carbohydrates; foods which elicit high amounts of serotonin release, which counteract the excitatory chemical network, and provide a calming effect instead. Unfortunately, comfort foods don’t include lots of complex carbs, fruits and veggies; simple carbohydrates, or those high in sugar and less nutritious, are the carbohydrates which elicit the greatest serotonin production. When experiencing anxiety, your brain tells your gut that it needs a happy hormone (serotonin) “pick- me- up,” and your gut responds by saying, “give me some sugar!”  That is kind of why the cheesecake looks better than the berries in that moment. The gut then also releases ghrelin, a hunger stimulating hormone, which urges your brain to make the decision for you- “cheesecake it is!” One study (link below) revealed a link between heightened ghrelin and the increased appeal of choosing fatty foods over healthy foods.
Unfortunately, the simple carbs are a quick fix, and will not elicit long term serotonin production. Under times of high stress, we have a simultaneous influx of cortisol, a stress hormone, and also fat storage hormone. So let’s recap: on a very base level, we have stress/ low serotonin; therefore, we have cortisol heightened and ready to store fat. Then, we have the rude, obnoxious ghrelin , telling us to eat the cheesecake. Boom, here we have stress eating for a short term quick serotonin fix, and simultaneously heightened fat storage. We feel better for a little while, and then almost immediately, regret and more stress.
Regret and more stress
                     
Don't end up like Chris!
Acknowledging the enteric nervous system and having an appreciation for the way that the food we eat affects our mood is very important for getting a handle on well being, especially around this time of year, and keeping our diets under control.
Knowledge is key; combative techniques are necessary!
The next blog will include several ways to increase your serotonin naturally, and promote happiness and healthiness :-)
Knowledge is power. Eat healthy AND eat smart :)
Violate the dress code. ALWAYS!!!!!
Betsy Lane
Some sources- I try to provide links, but many of these are not available publicly in full text. However, there is still many reliable (.gov/ .edu) sites with information about serotonin, SAAD, and the ENS! Happy reading!

Wednesday, July 2, 2014

Becoming Battle Ready. Violate the Dress Code's Salute to the Hardbody Hustlers of Yesterday



Becoming Battle Ready.
Violate the Dress Code's Salute to the Hardbody Hustlers of Yesterday.

It happens at least once a week.

“You know you really shouldn’t lift so heavy, you’re going to get too big.
“Why do you train like a man? Are you trying to look like one of those bodybuilder chicks?”
“You’re really strong… for a girl. Just be careful, you don’t want to get bulky.”

Yet, week after week I’m still there, in the gym, doing my thing.

As a strong muscular female I’ve gotten used to the looks, the jeers and less than desirable commentary from both inside and out of the gym. From my father’s reaction to my “guns”, to the looks I get from bro’s when I out lift them - it’s safe to say that I’ve become pretty good at shrugging off those who aren’t as pleased with my current physical form … but I’d be lying if I said that this has been an easy process.

Self-respect and love can be hard to find when you live in a world where for centuries female muscle has been scrutinized, demoralized and shamed. Let’s face it. There has always been strong opinions on what the female form should look like, and often these bore little relation to biology, logic or even the potential that women have for developing musculature.

Historian David Chapman notes, “There is something profoundly upsetting about a proud, confident, unrepentantly muscular woman. She risks being seen by her viewers are dangerous, alluring, odd, beautiful, or at the worst, a sort of raree-show… This inability to come to grips with a strong, heavily muscled woman accounts for much of the confusion and downright hostility that often greets her.”

What Chapman discusses is nowhere more visible than in the domain of contemporary competitive female bodybuilding - where since conception, a mere 37 years ago, has faced a tumultuous cycle of struggle, triumph and unrest. Established by Henry McGhee in 1977, the first competitive female bodybuilding contest saw women with soft, small muscles, that Leslie Haywood notes did not “challenge” the accepted notions of masculinity and femininity. These women were not even allowed to flex their muscles in fear of appearing too masculine


 



From the early years of competitive female bodybuilding – the March 1982 edition of Iron Man. Wait what? That’s considered “going too far” and “unnatural”?

The battle for respect for female muscularity did not begin with the advent of competitive female bodybuilding. Physically powerful strong muscular women have always been considered an upset to the cultural ‘status quo’. There has been, and arguably still remains, an ambivalence about woman and muscularity – one that has been documented since mid-19th century. During this time, strong female bodies appeared at the fete, carnival and circus scene. These women were viewed as the “other”, displayed in exotic and sometimes frightening ways. No matter how extraordinary their athletic feats were, these women had to balance being strong and powerful with the rigid ideals of what a female should look and act like. 


       Miss Ella (real name unknown) was known for her acrobatic acts during the early 20th century, however she also performed ‘postural acts’. Although a staple in today’s bodybuilding world, this photograph revealing a “side-tri” establishes Miss Ella as one of the true pioneers of women’s bodybuilding.





Deemed the most successful female student of prominent physical culturist Professor Attila, Caroline Baumann was also a prosperous vaudeville strength performer and fitness instructor (photograph c.1910).

Not all forerunners in the struggle for muscle were professional strongwomen or performers.  From female athletes working to gain a sport on the male dominated sports field, to the women who simply wanted to stay ‘fit’ without cultural resistance, the battle for acceptance waged on throughout the early 20th century.  



Discussed by Chapman, this 19th century pin-up image called “Seaside Belles” depicts ‘nice girls’ and dare I say it, a ‘naughty girl’. Not only is one of them showing off her muscular arm but she is FLEXING to do it! This is something that was considered beyond taboo at the time.

By the late 1920’s and throughout the 1930’s a new model of the “able-bodied woman” became embraced within popular culture. Made possible from their employment and role in the war effort, and supported by new images of women expressed in 1940’s comic books, girls were now allowed to be tough. The act of weight training was deemed as sexy thanks to Abbye “Pudgy” Stockton. Ideals had changed and a lightly muscled female body was accepted. 





Southern belle strongwoman, Stanil Lawa travelled the few remaining vaudeville theatres of the mid-1930s. Notice an eerie familiarity to the current women’s physique division from Lawa’s 1936 ‘front-double bi’ photograph where she doesn’t clench her fists for fears of showing too much muscle.









(Top) Mildred Burke, the greatest female pro-wrestler during the 1930’s had to deal with constant mockery regarding her desire to succeed in this male dominated sport. (Bottom)Edna Rivers completing a 505-pound deadlift in 1944. River’s athletic feats caused much anxiety, with both men and women questioning her ‘femininity’.

This mini-muscle revolution would end quickly. Following WWII women were sent back into the home to be proper housewives and to accept the ‘traditional gender role’ without question. Even though female muscle started to be embraced by mainstream popular culture of the late 40’s, the middle decades of the 20th century would not be as forgiving. Ultimately, women would have to wait over thirty years until being strong and muscular would be accepted again.



Bev Francis, Rachel McLish and Carla Dunlap gracing the 1983 Olympia Stage.
We see many of the same battles that were being fought over a century ago still being waged today. Without a doubt we have come a long way over the past 120 years but let’s face it, within contemporary society both hyper-muscular men and women are still objects of ridicule - often simply dismissed as “steroid abusers” or “freaks”, and still said to “threaten” the gender-rigid rules embedded deep within our body conscious society. 


To the hardbody hustlers of yesterday that were are willing to stand up for what they believed in and be independent from the confines of society, I salute you. 



Thank you for demanding respect in a world ready to shut you out. Thank you for fighting for what you believed in and forging a path for those of us who continue this battle today. You are the original DEATH SQUAD

As for me. You can find me at the gym, because I too am battled ready. 


By Violate's own Victoria Felkar
Victoria Felkar is a graduate student, researcher and instructor in the School of Kinesiology at the University of British Columbia, specializing in sociology the body, sport history and physical culture studies. 
*You can find more about the history of muscular women in Venus with Biceps (2010) by David L. Chapman & Patricia Vertinsky.